As the Marketing Manager, I directed a global campaign featuring Uniqlo's Global Brand Ambassador, Roger Federer. The campaign's concept was to express the "Made for All" value of Uniqlo's basic apparel by showcasing how naturally it fits into Mr. Federer's authentic, everyday life. I led the overall project, which included strategically selecting the products he wore based on Uniqlo's business needs and designing the customer journey to ensure those items were readily available for purchase in-store and online. I orchestrated the development and deployment of the creative assets across all of Uniqlo's touchpoints to ensure a cohesive and effective global launch.