This project aims to create a new space for advertisement within a car. The app links with the Display Audio(the navigation screen installed in the car) and provides car navigation service, and on top of that, displays coupon information of places related to the navigation route of that particular drive. For instance, when a drive is trying to drive home from a certain location, instead of simply driving the fastest route to home, the app enables to provide information of places, such as restaurants and bathrooms to rest, and design your own route. If the user desires to drop by at the one of the places provided (i.e. restaurants) the app can provide coupon, and transforms the inside of the car into an advertising media. In order to realize this concept, I have participated on this project as a creative technologist and as a digital strategist and worked on the service design and the user experience design of this app. This app/service as demonstrated at the Honda booth of CEATEC 2013.